Reviewing The Stats: The What, When & How of Consumer Search

Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor's while in store, […]

Post from: Search Engine People SEO Blog

Reviewing The Stats: The What, When & How of Consumer Search

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Written by Bernadette Coleman, adviceinteractivegroup.com

The post Reviewing The Stats: The What, When & How of Consumer Search appeared first on Search Engine People Blog.

The 7 Key Factors That Define High Quality SEO Content

Google has rolled out dozens of updates over the years, from Penguin to Panda, and most recently its core ranking algorithm update. Each time, how the search engine giant ranked websites changed slightly. However, since 2011, one thing has remained […]

Post from: Search Engine People SEO Blog

The 7 Key Factors That Define High Quality SEO Content

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Written by Aleh Barysevich, Link-Assistant.Com

The post The 7 Key Factors That Define High Quality SEO Content appeared first on Search Engine People Blog.

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn about […]

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How To Calculate Multi-Touch Attribution For Social

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Written by Teena Thach, blog.socedo.com

The post How To Calculate Multi-Touch Attribution For Social appeared first on Search Engine People Blog.

How Conversion Paths Work

  There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want […]

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How Conversion Paths Work

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Written by Lyena Solomon, Personal Blog

The post How Conversion Paths Work appeared first on Search Engine People Blog.

SearchCap: Google webspam, Bing bad ads & translation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google webspam, Bing bad ads & translation appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Search Marketing Solutions For Firms With Franchises

Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually. Businesses can ensure its franchise websites show up in […]

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Search Marketing Solutions For Firms With Franchises

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Written by Michael Georgiou, Imaginovation

The post Search Marketing Solutions For Firms With Franchises appeared first on Search Engine People Blog.

Think Outside the Text: How to Diversify Content for Better Visibility

Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily […]

Post from: Search Engine People SEO Blog

Think Outside the Text: How to Diversify Content for Better Visibility

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Written by Stephen Moyers, SPINX Digital

The post Think Outside the Text: How to Diversify Content for Better Visibility appeared first on Search Engine People Blog.