Please visit Marketing Land for the full article.
Biyernes, Agosto 21, 2015
5 Steps To Finding Hidden Website Optimization Gems
When you're trying to optimize your website, sometimes it's hard to sift through all the ideas for boosting your conversion rate. Columnist Brian Massey discusses how to pin down the best approach.
Please visit Marketing Land for the full article.
Please visit Marketing Land for the full article.
Huwebes, Agosto 20, 2015
Memories Of A Content Marketing Guru
"When It comes to personal branding, it doesn't matter how good you are. What matters is how good you are in showing it" – Heba Hosny I'm very excited to share practical content marketing tips and insights that I cultivated […]
Post from: Search Engine People SEO Blog
Memories Of A Content Marketing Guru
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Written by Heba Hosny, Heba Hosny's Portfolio
The post Memories Of A Content Marketing Guru appeared first on Search Engine People Blog.
Spredfast acquires Shoutlet, merging two social media management platforms
Spredfast is announcing today that it is buying fellow social media management platform Shoutlet.
Spredfast was founded in 2008 and has raised a total of $88 million to date. Shoutlet was founded in 2010 and has raised approximately $30 million. The combined company will have nearly 600 employees and over 1,400 brand, agency, and media customers.
Three years ago the two had similar core offerings, but the two have since prioritized and built different capabilities. As a result, the CEOs of Spredfast and Shoutlet, Rod Favaron and Aaron Everson, told me they saw an opportunity to combine complementary feature sets.
From VentureBeat
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Shoutlet has focused on building features related to social customer identity and connecting social to CRM with its Social Canvas and Social Profiles features.
Spredfast, on the other hand, has focused more on content, planning, and intelligence capabilities, which was emphasized when the company merged with Mass Relevance last April.
Spredfast’s CEO Rod Favaron said, “The space is thinning out,” referring to a dwindling number of social media management players, particularly that serve enterprise customers. A large number of social management platforms have been acquired, including Buddy Media, Vitrue, Involver, Context Optional, Wildfire Interactive, and Expion. Several others have shuttered, like Awareness and Syncapse.
Favaron added, “Buyers are tired of ‘snowflakes’; there have been some unique social media management approaches, but most have melted quickly. Customers need dependability and a broader set of features.”
Spredfast may have fewer competitors now, but those competitors have deeper pockets and broader footprints.
Sprinklr raised its own $46 million series E in April and has made several of its own acquisitions.
Hootsuite raised a massive $165 million in its 2013 series B round, then another $60 million last year. The company also acquired UberVU to bolster its analytics and get in front of a greater number of enterprises.
Favaron said, “We do also deal with the cloud guys,” referring to Salesforce, Oracle, and Adobe, but says that as individual solutions, he doesn’t see their social offerings as major competitors. Shoutlet’s Everson added, “This acquisition means that we will have largest engineering team focused just on social.”
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Martes, Agosto 18, 2015
5 Powerful Awesome Htaccess Redirect Tricks [How To]
Master the simple redirect as well as the art of the rewrite rule.
Post from: Search Engine People SEO Blog
5 Powerful Awesome Htaccess Redirect Tricks [How To]
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Written by Joseph McCullough, Web Design and Development Blog
The post 5 Powerful Awesome Htaccess Redirect Tricks [How To] appeared first on Search Engine People Blog.
3 Simple Ways To Look Smart In Front Of Your Marketing Director
Standing out from the crowd takes more than executing programs on time and on budget. Marketing needs to do more with less. More leads, more brand awareness. But with smaller budgets and fewer people. Proving your value to the department, […]
Post from: Search Engine People SEO Blog
3 Simple Ways To Look Smart In Front Of Your Marketing Director
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Written by Christine Bellefontaine,
The post 3 Simple Ways To Look Smart In Front Of Your Marketing Director appeared first on Search Engine People Blog.
Biyernes, Agosto 14, 2015
Simple Ways To Get Real Traffic to Your Business
The biggest names have highly sophisticated sites and Internet Marketing budgets that can exceed the entire revenue of most small companies. With a little Gumption, you can compete.
Post from: Search Engine People SEO Blog
Simple Ways To Get Real Traffic to Your Business
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Written by Rick LaPoint,
The post Simple Ways To Get Real Traffic to Your Business appeared first on Search Engine People Blog.
How To Get More SEO Value Out of Your Existing Content
How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
Most bloggers would agree that high-quality content creation requires a significant investment in time and energy. Because of this sunk cost associated with any existing content on your website, it’s crazy that bloggers don’t invest additional resources improving, optimizing and ranking underperforming pages. This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment.
With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue.
Use Google’s Webmaster Tools To Optimize Headlines and Keywords
Are you ever surprised at some of the keywords a post ends up ranking for? Even when you complete keyword research, decide to target a specific phrase, and optimize the post to rank for that term, you sometimes end up getting traffic from unexpected terms. If you find a post that isn’t ranking for your targeted keyword due to higher than anticipated competition, then maybe it’s better to repurpose the post and optimize it for another term.
To find these types of posts, you will need to access Google’s Webmaster Tools. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there.
I prefer the old “Search Queries” report, so I click on the link towards the top of the page. Now you need to click on the “Top Pages” tab, sort by “Impressions”, and expand the tabs you are interested in analyzing. If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”.
Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). These pages constitute your highest potential content because they are getting exposure in Google’s rankings but aren’t high enough to get more clicks. Optimizing these pages could easily earn you significantly more traffic.
Here are a few ways to optimize your titles and on-page SEO:
- Use a hyphen or colon. When writing a title, I create for both Google and humans. The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”.
- Add more content. When targeting additional keywords, it may be helpful to add more content that directly addresses the related topic, thereby increasing your post’s relevance. In doing so, you may rank for even more long-tail terms.
- Target lower competition terms. If you’re a small business owner learning how to build a blog, you should not be targeting high-volume, high-competition keywords. This strategy will quickly exhaust your resources with little results. Always start with easy terms to build traffic and recognition, and as your blog’s backlink profile strengthens, target more valuable keywords. If a page is underperforming, this might be the underlying issue.
Internal Linking – Connecting Old and New Content
Internal linking is easily overlooked and underappreciated. Not only does internal linking old pages to new and new pages to old help decrease bounce rate, increase time on site, multiply your email subscribers and promote conversions, it can provide a slight boost in your on-page SEO and rankings.
In an algorithm that takes into account over 200 ranking signals, each given a different weight, a small boost in one category that pushes you up a position can get you double the traffic from a single keyword.
While internal linking is mostly self-explanatory, here are a few guidelines:
- Find older, authoritative posts that rank high and add internal links to newer, high-value posts.
- Don’t use the same exact match anchor text to link to a page dozens of times. Diversify your internal links and incorporate long-tail keywords.
- Internal linking offers subtle results. Even if the tactic doesn’t increase your rankings, it can provide a better user experience, keep readers on your site longer, and most likely improve conversions.
Other Tactics To Leverage Old Content
While the suggestions above constitute the easiest adjustments you can make overnight, there are other ways to grow your blog using your existing content. Here are a few more ideas:
- Outreach marketing. On-page SEO is important, but a campaign to increase your blog’s exposure and earn natural links will boost not only the page you are marketing but improve your entire site’s authority.
- Share your content more than once. Perhaps you’ve developed a great resource that you’ve recently updated. Be sure to re-share old work that stands the test of time, but know the best times to post on social media so your content isn’t buried or unseen.
- Create different forms of multimedia. Bloggers and internet users absolutely love images, graphics and different types of media. Creating a quality infographic using your existing content may be the solution to grabbing people’s attention, increasing shares, and earning links.
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