Katherine Krug was invited to the Heart of Business because of her tremendously successful KickStarter backed project, Better Back. We quickly learned how lucky we were to have her. She's made a career of helping people help themselves. It's the Better Back now, before it was Everest, an app to help you achieve your goals. It's impossible to listen to Katherine Krug and not want to go out and kick some butt.Katherine not only dishes out some great KickStarter advice and what it takes to get proof of product, but so much more. She talks about everything from being elbow deep in a Black Rhino to asking strangers on the street to test her product and beyond. Listen and enjoy!
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