Sabado, Agosto 29, 2015

4 Creative Uses of Marketing Automation

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work […]

Post from: Search Engine People SEO Blog

4 Creative Uses of Marketing Automation

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Written by Jonny Ross, jonnyross.com

The post 4 Creative Uses of Marketing Automation appeared first on Search Engine People Blog.

Biyernes, Agosto 28, 2015

How To Rank In The Top Spot For Local Search Queries

No matter how unique your business, there's a pretty good chance there is at least one other like it. And it's probably located in or near your business area. Because there's so much competition, it's important to stay relevant in […]

Post from: Search Engine People SEO Blog

How To Rank In The Top Spot For Local Search Queries

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Written by Bernadette Coleman, adviceinteractivegroup.com

The post How To Rank In The Top Spot For Local Search Queries appeared first on Search Engine People Blog.

Huwebes, Agosto 27, 2015

Selling on LinkedIn: What Goes Wrong?

Selling on LinkedIn: What Goes Wrong? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing Podcast with Mike Montague

Mike Montague

Mike Montague

Despite the awesome power of LinkedIn for B2B lead mining I see very few people using it well.

Because so many people simply spam folks a lot of people have actually started to ignore LinkedIn as a lead generation source.

Like everything worth doing, it takes work to do it well.

If you put in the work to research and connect in meaningful ways LinkedIn can be the most potent marketing network out there.

Think about it – people turn to Facebook to be entertained. They turn to Twitter for quick hits and links. They turn to LinkedIn to find a job, make a connection or do business with a supplier.

The problem is that most people just d0n’t want to put in the work it takes to develop a relationship based on value. I’m not suggesting it’s easy – I’m simply saying if you do it right, it’s worth it.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Montague, public speaker, author and certified trainer at Sandler Training. He is also a contributor to the LinkedIn and Sandler book: LinkedIn – The Sandler Way. We talk about social selling, particularly on LinkedIn.

Questions I ask Mike:

  • How do you create a hot sales list on LinkedIn?
  • Where do you find more people to connect with on LinkedIn?
  • How do you nurture a relationship to the point to where you can ask for a meeting?

What you’ll learn if you give a listen:

  • Why you don’t need a bunch of followers on LinkedIn.
  • How LinkedIn has changed over the years.
  • How and how not to use groups.

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape

Easy To Avoid SEO Copywriting Errors That Ruin Content

Writing good website content can be difficult. Especially when you try to find the balance between valuable information and SEO. Readers demand informative, thoughtful, well written content. If you don't provide it they know someone else will. But writing for […]

Post from: Search Engine People SEO Blog

Easy To Avoid SEO Copywriting Errors That Ruin Content

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Written by Hollie Whitehead,

The post Easy To Avoid SEO Copywriting Errors That Ruin Content appeared first on Search Engine People Blog.

Martes, Agosto 25, 2015

10 Ridiculously Simple Ways To Increase Tweets From Your Blog

For most blogs Twitter has never been the primary source of social traffic. It lags far behind Facebook and YouTube when it comes to social leads. But, Twitter has another power over blog readers. A Twitter counter aside your post […]

Post from: Search Engine People SEO Blog

10 Ridiculously Simple Ways To Increase Tweets From Your Blog

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Written by Elena Vakhromova, Freemake

The post 10 Ridiculously Simple Ways To Increase Tweets From Your Blog appeared first on Search Engine People Blog.

A Marketer's Guide To Choosing A WordPress Theme

If you're in charge of marketing at a small or a medium sized company, you have enough on your plate to work on, and troubleshooting your website shouldn't be one of them. That's why you need to build your website […]

Post from: Search Engine People SEO Blog

A Marketer's Guide To Choosing A WordPress Theme

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Written by Andrei Petrik,

The post A Marketer's Guide To Choosing A WordPress Theme appeared first on Search Engine People Blog.

Biyernes, Agosto 21, 2015

5 Neatly Effective Ways To Ruin Your Graphic Designer's Project

With any collaborative project, it's a two-way street. Graphic designers exist to help companies bring their visions to life. But, there are a few ways to really rub these creative folks the wrong way. Consider the five points below if […]

Post from: Search Engine People SEO Blog

5 Neatly Effective Ways To Ruin Your Graphic Designer's Project

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Written by Laura Blaker,

The post 5 Neatly Effective Ways To Ruin Your Graphic Designer's Project appeared first on Search Engine People Blog.

SearchCap: Google Index Bug, Bing Beats & More Right To Be Forgotten

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Index Bug, Bing Beats & More Right To Be Forgotten appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to Rescue Your Email Campaigns From the "Junk" Folder

How to Rescue Your Email Campaigns From the After you’ve identified the reasons your emails are hitting the junk folder, the next step is to source practical solutions for overcoming this problem.
Understanding Email Servers
Certain email servers have more sensitive spam triggers than others, which means that they’re more inclined to toss your campaign into a slush pile. How an email server treats email content will depend on the server. There’s another more challenging face to this problem: you ultimately have zero control of other people’s email servers.

The way around email servers is to get your email subscribers to recognize your domain as a ‘safe sender.’ There are several ways this can – and should – be done since all servers work a little bit differently. The campaign platform you’re using should have a guide you can share with your email list, or a representative should be able to work with you on this.

The simplest way forward is to draft a punctuated email to your members, which states the obstacle in receiving content from you and then shows you to overcome it. Have your email identify the type of email serve they’re using and how to adopt your domain as a safe sender. If you have the opportunity, including a visual guide as a part of this document would be immensely helpful. Then set up times to reach out out to each member and see how they’re doing. Factor in that you might need to get them on a call to help them through this process, especially if you’re not technologically savvy. It’s certainly time-consuming but it’s worth the effort to get your email delivered to the right folder.
Rethink Subject Lines
Your subject line is the first impression you give an email server of the type of content you’re sending out. However, if you’re subject line is too “animated” with the use excessive exclamation marks, then it’s going to trigger the spam. Same goes for if your subject lines have symbols, the word “free” or the letter “X.” Each of those trigger junk mail filters for spam or inappropriate content.

The solution is to play with a few different subject line options that either highlight a few key subjects, what’s being offered in the email or experiment with different styles and tones to see what type of language your readers prefer.
Segmentation
Segmentation is key when you’re sending out email campaigns. You can either send out emails per lists guided by demographic reach (which is particularly useful if you’re reaching a wide net with different time zones). In addition to segmentation, another option is to have a ‘drip’ campaign, where you sending out a chunk of emails in one go versus all the emails at once. Segmentation and drip campaigns are especially important if your subscribers are hosted on Yahoo or Hotmail.
Testing 1, 2, 3
If you’re using an email marketing software, then take advantage of the test email feature that lets you preview what your email campaign is going to look like. This is the first wave of prevention in keeping your email away from the spam folder. If you’re looking for your preview and it’s immediately dumped in the spam bin, then you’ve got a problem. That’s step one. Once you can identify that problem, you can then move forward and see how to solve that problem. And once your email has jumped over the “junk mail” hurdle, you can now move on to properly asses click-open rates. Marketing doesn’t mean anything without analytics, but you can rely on your analytics if they’re not able to source authentic information. So before you worry about click-open rates, and A/B testing, let’s make sure your subscribers are aware of your campaign to begin with. Most people never check their junk folders, so take the time to reach out and have a conversation with the individuals on your email list.

Solar Panels Efficiency

As of now, there are many ways that can help people cut their spending. First, in order to reduce spending on transportation, by investing in a car it is a wonderful idea. When it comes to the water bill, you can reuse the water for watering plants. And if you are thinking of reducing electricity costs, one of the best options is to opt for solar lighting.

There are many solar lights individuals can choose. But if you intend to install these lights out everything in your yard or garage, it is best to use solar lights. Unfortunately, people often make many mistakes when buying these accessories. To get rid of these errors, below are the most common mistakes when buying sunlamps.

Choosing the right size for solar panels

One of the most common mistakes when individuals who buy these lights do is choose the wrong size of the solar panels. Solar panels are very important in the purchase of solar projectors or cash, as it collects the sun’s energy to power the lights. By choosing solar panel pain, individuals can not use the light if you need more power.

Do not think about food

As for energy, people also overlook this factor when buying solar projectors or cash. Neglecting this individuals can buy accessories that provide little light. Other than that, I do not think that power can also affect your buying solar projectors with a higher power are more expensive.

Neglect of flood lights design

Solar lights also have many designs. However, some people choose simple projectors that can be unsightly in some areas. So it is important to choose projectors with incredible designs to complement their needs.

Opt for cheap projectors

Another mistake people make when choosing lighting fixtures is to buy cheap lights. Of course, cheap solar lights are very attractive. However, these cheap lights make use of weak materials are easily damaged. Therefore, people have to buy another to replace damaged flood light.

The purchase of a bad seller

Finally, buying the wrong supplier can also affect your choice of work lamps. By buying poor sales, there are cases when the lights are low and dangerous, especially if it is not created correctly.

Knowing all this, people can avoid these mistakes can help you find the best solar projectors they need.

10 Priceless & Powerful Content Curation Tools

How Is Content Curation Different From Content Creation? Content curation is the process of discovering, collating, and presenting content relevant to a particular topic. The function of content curation and content creation is similar since both aim at using content […]

Post from: Search Engine People SEO Blog

10 Priceless & Powerful Content Curation Tools

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Written by Jessica Davis, Godot Media

The post 10 Priceless & Powerful Content Curation Tools appeared first on Search Engine People Blog.