SearchCap: Bing Shopping Campaigns Updates, SEO For Local Businesses & Google’s Halloween Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping Campaigns Updates, SEO For Local Businesses & Google’s Halloween Doodle appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask)

So just how does Google's "Purchases on Google" work? You don't have to be shy if there are things you don't know (and feel like maybe everyone else does or you should). Find out everything you wanted to know about […]

Post from: Search Engine People SEO Blog

Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask)

--
Written by Tricia Mool, http://www.triciamool.com/

The post Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask) appeared first on Search Engine People Blog.

Feeding Search Engines To Rise in Rankings

Search Engine Optimization or SEO. While many businesses may have an idea of what it is, they may not understand how it works or, at least, how to make the most of it for their business. Every business wants to […]

Post from: Search Engine People SEO Blog

Feeding Search Engines To Rise in Rankings

--
Written by Bernadette Coleman, adviceinteractivegroup.com

The post Feeding Search Engines To Rise in Rankings appeared first on Search Engine People Blog.

The Importance of Cultivating an Inventive Mind

Imagine the scenario: you enter a boxing ring on the day of a big fight. You’re thrilled to be there and everyone is rooting for you. You enter the ring, the bell rings, and you get knocked out…because you didn’t spend one minute training for the fight before hand. In fact, up until that moment, you’d never even been inside a ring let alone a professional fight.

The reality is that everyday we’re entering a proverbial ring against the competition. We have to fight to create new ideas and campaigns that inspire clients and get your business seen as the champ it is. But…unless you’re preparing, you’re never going to be ready to take on the challenge in front of you.

Whether it’s a brainstorm or a big pitch, problem solving, or being quick on your feet to respond to a client, you need to train your mind to be inventive and adaptive. And just like with any match, the real fight this starts well before the big event.

Links in a Chain

Having a growth-mindset that is aware of its thoughts and environment is worth its weight in gold. That said, combinatory play which recognizes that we’re links in a chain and seeks to engage, is also incredibly important.

The greatest songwriters in the world have one thing in common: they’re inspired by other people, saying that “All of us, we’re links in a chain.” This means that while you have an original idea, your thoughts are really stemming from the wave of ideas, conversations, and interactions you’re having with people throughout the day.

This means your team is more than just a bunch of people you work with; they’re your muses. Get to know them and make an effort to be social with them so that you’re all your authentic selves. It’s only when you’re able to really know people that you have the freedom to express yourself and have others see (and be inspired) by that. For hiring managers, this means hiring people that aren’t just good at the job at hand, but also hiring people who can contribute meaningfully to the inspiration pool.

Fierce Focus

Alan Turing, the British scientist who invented the world’s first computer that helped crack the Nazi code and win World War II for the Allies, had one thing that set him apart from his peers: fierce focus. It’d be worth watching The Imitation Game with your team to be inspired by an individual who managed to do just that in one of the most difficult circumstances with seemingly insurmountable challenges from within himself, his team, his organization, and his opponents…not the mention the challenges of invention which includes lots and lots of failure.

That’s really what fierce focus is about, the ability to keep your eyes on a target despite a shaky environment and moving target. It’s easy to meet your aims when the plan is laid out in front of you; but how will you cope when everything is against you? This is why fierce focus is at the heart of an inventive mindset.

A Complete Guide To Using W3 Total Cache

Internet users of today expect that the pages they visit will be fast and smooth. They definitely notice when sites don't run well, so performance is a feature and performance optimization is crucial. For example, pages with longer load times […]

Post from: Search Engine People SEO Blog

A Complete Guide To Using W3 Total Cache

--
Written by Sameer Panjwani, Mondovo

The post A Complete Guide To Using W3 Total Cache appeared first on Search Engine People Blog.

Facebook just made it easier to share content from other apps

Facebook is redesigning the way its iOS users share content from third-party apps inside of Facebook.

The social network showed off a new share extension for iOS Wednesday that makes it easier for people to control what they are sharing and who they share updates with

See also: Facebook just made it easier to talk to people you're not friends with

Share extensions are used by third-party apps to allow their users to share content back to Facebook. While this functionality has existed within iOS for some time, the experience up until now hasn't always been great, Facebook product manager Alyssa Levitz explained Read more...

More about Facebook, Social Media, Tech, Apps Software, and Apps And Software

How To Track Your Outreach Campaign

If you're running a marketing campaign you need to start tracking your metrics. I know - it's annoying. The thing about tracking metrics is, at first glance, it doesn't seem like it's going to improve the campaign. Afterall, the emails […]

Post from: Search Engine People SEO Blog

How To Track Your Outreach Campaign

--
Written by David Schneider, NinjaOutreach

The post How To Track Your Outreach Campaign appeared first on Search Engine People Blog.

Chute’s new all-in-one visual marketing suite lets brands search, analyze, publish social content

---

Visual marketing service Chute has created a suite of tools developed for the enterprise to help brands harness user-generated content for their social campaigns. Included in this offering are a rather robust media search engine, image recognition technology (dubbed “IRIS”), new analytic charts, and a way to schedule and distribute content on a brand’s social media accounts.

Since its founding in 2011, this Y Combinator portfolio startup has sought to empower brands to better leverage all the content that’s being posted on Flickr, Instagram, Twitter, Facebook, Tumblr, and other social networks. As I wrote previously, the goal is to enable better storytelling that isn’t promotional — if you want to get your message across, why not leverage the power of your fans and customers?

Ranvir Gujral, Chute’s chief executive, told VentureBeat that, historically, there has been a wide net of tools available to customers, but there hasn’t been an all-in-one option to get in-depth analytics, rights management, and publishing. Today’s announcement is billed as consolidating all the user-generated content marketing efforts under one platform.

Chute’s visual search engine enables marketers to access real-time insights about not only content, but who’s posting, trends, topics, and more. Brand and community managers, social media marketers, and others can run a query to pull up relevant content. Afterwards, the results can be further filtered by multiple keywords, users, visual cues like logos, objects, scenes, etc.

The results are also sortable based on what content is trending (determined by what’s going on in a photo and its value) and the content’s popularity (number of likes) — “based on how an individual post is performing relative to the expectation of that post”. One intention is to help guide marketers to discover not only effective content, but influencers as well.

But say you’re looking for social media content that features either your brand or a subsidiary identity — how are you going to query that? Chute has developed IRIS, an intelligent image recognition tool that’ll scour through social media to find specific images featuring a particular object or item. But this feature isn’t available through Chute’s search engine — Gujral says that brands have to submit an image to his team and allow a week for the software to learn what it needs to run the query. During this time, Chute’s data science team will feed IRIS with not only that brand-provided image, but also different variations to account for all variables.

While logos are the logical use case for IRIS, Gujral told us that travel is Chute’s fastest growing vertical. What this means is that if the San Francisco tourism bureau wanted to look for all social media posts featuring the Golden Gate Bridge, it would provide a photo of this tourist landmark to Chute. Within a week, the system could be trained to provide media featuring the bridge. This is in addition to looking at tags on photos.

Now that you’ve found the media you’re looking for, what can you do with it? Chute hopes you’ll engage with the content creator through its Rights offering. Once you’ve received permission, the process can move forward in one of two ways: either by publishing through an ad network via Chute Ads, or on a brand’s social media accounts through Chute Social.

Instead of requiring users to download content onto a desktop and then publishing via Hootsuite, TweetDeck, or the like, Chute lets marketers schedule posts right from this interface. Rights-cleared content isn’t the only thing that can be published through this tool; brands can share their own original work as well. There’s even a text option to augment or even replace the visual.

With all of these features, Chute Social is almost akin to Hootsuite and TweetDeck, though, of course, integrated into Chute’s offering. This begs the question — Does the world need another enterprise social media management client?

Of course, new insights are also provided, adding to those that were previously unveiled in February. In addition to analytics that help marketers navigate the visual minefield, there are others focused on display performance and social. While they are not centralized, this kind of analysis is in the product roadmap, according to Gujral. The reason these features are siloed is because different team members in the marketing organization may have different access — one person isn’t going to manage it all anymore, especially within an enterprise firm.

Overall, Chute’s evolution over the past four-plus years seems to have led up to this moment. Yes, many of its product launches have seemed ad hoc, but combined, these services form a suite of products that brands will find useful.

Even Gujral admits that today’s enterprise announcement is a big bet, saying “If we’re right, we think [the market] is huge. If we’re wrong, we’re wrong.” He wants, in his words, to make Chute the “Google Images for social for all the content that Google doesn’t have access to.”

First Look: Twitter’s Promoted Moment For The Creed Movie

Boxing movie gets first crack at new Twitter native ad unit, fills it up with photos, videos, GIFs and UGC.

Please visit Marketing Land for the full article.

Personalization As Emotional Trigger In Brand Marketing

The average number of business-related emails will touch to at least 140 each day in 2018. Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your […]

Post from: Search Engine People SEO Blog

Personalization As Emotional Trigger In Brand Marketing

--
Written by Joydeep Bhattacharya, Seo Sandwitch

The post Personalization As Emotional Trigger In Brand Marketing appeared first on Search Engine People Blog.