How well prepared are you for a technical site audit? Here are some here are 5 points not to miss. 1. Take Mobile Optimization To The Next Level Mobile is critical for your business. More than half of the search […]
Post from: Search Engine People SEO Blog
5 Points Not To Overlook In A Technical SEO Audit
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Written by Joydeep Bhattacharya, Seo Sandwitch
The post 5 Points Not To Overlook In A Technical SEO Audit appeared first on Search Engine People Blog.
If you are running an SEO program, you are in for a long haul. Sometimes, it takes from 6 months to a year to see a slight improvement in online visibility attributable to SEO efforts. You do not need […]
Post from: Search Engine People SEO Blog
15 Quick Ways to Check The Health of Your SEO Program
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Written by Lyena Solomon, Personal Blog
The post 15 Quick Ways to Check The Health of Your SEO Program appeared first on Search Engine People Blog.
Creating high-quality blog graphics is an integral part to producing a catchy, highly shareable post. According to media theorist John Berger, in his book Ways of Seeing, "Seeing comes before words." This statement supports the assertion that high-quality blog graphics […]
Post from: Search Engine People SEO Blog
How to Create High-Quality Blog Graphics
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Written by Hazel Mae Pan,
The post How to Create High-Quality Blog Graphics appeared first on Search Engine People Blog.
A source for breaking news, a river of conversation, and a place to build your authority. Twitter is all of these things and more, but for anyone looking to develop trust on the network, it can seem like a daunting […]
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Develop A Trusted Business Twitter Account In 10 Minutes A Day
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Written by Mandy Boyle, Mandy Boyle
The post Develop A Trusted Business Twitter Account In 10 Minutes A Day appeared first on Search Engine People Blog.
That expression is central to our approach as an agency business and in our continuous pursuit to improve as marketers. Ubiquitous information access and increasing complexity and competition means the need to advance knowledge and creativity with digital marketing strategy, tactics and performance is greater than ever.
There are many sources marketers can choose from to learn, grow and collaborate. Over the next few months there are multiple learning and peer networking opportunities to satisfy just about anyone's need for marketing smarts, whether it's content marketing, social media marketing, B2B or B2C marketing, SEO and more.
To do my part, I'll be drawing on my experiences, best practices and strategies developed during my time with TopRank Marketing to deliver presentations at 89 upcoming events ranging from webinars to events in Amsterdam, Scottsdale, London, Copenhagen and San Diego. I hope to see you at one or more!
Feb 4: Free Webinar
Marketing Beyond the Message: Why your customer's journey is more important than the destination
Moderated by Thorin McGee of Target Marketing Magazine, I will be co-presenting with Carolyn Goodman
How can you influence that customer journey so it goes as smoothly as possible, and customers are delighted to choose, and keep choosing, you? Join us on this educational webinar to see how you can take control of the changing customer relationship, including how to:
* Map the customer journey and identify the important touch points along it
* Engage with customers/prospects/fans across all of those touchpoints
* Measure the impact your efforts have on them throughout the journey, and on the bottom line
* And ensure your customer enjoy the journey, as much as they'll enjoy the purchase.
Event info
Feb 11: Friends of Search conference, Amsterdam
Keynote: Where SEO Fits in the Digital Marketing Mix
Even though there's a shift in digital marketing from an emphasis on search results to focusing on customers, it doesn't mean search isn't important. The modern customer's journey extends across channels and devices, so it takes an integrated approach to truly stand out and inspire customer action. In this presentation, Lee Odden will help attendees understand:
* The top digital marketing priorities based on a new survey of brand marketers
* How to architect a customer and content-centric approach to digital marketing
* How one content program attracted over 1,000 leads with no SEO. And how many more if we had used SEO
* A framework for creating meaningful content that’s optimized, socialized, publicized and influencer activated
Event info
Feb 15-17: B2B C2C, Scottsdale, AZ
SEO for Content Marketers
SEO is one of the top in-demand skills according to LinkedIn data and is critically important. With today’s increasingly self-directed business buyers, content that is easily found through search is even more crucial and important for marketers. This presentation will cover how smart B2B marketers are integrating SEO with content. Other topics include the importance of mobile and other recent changes with Google that B2B content marketers need to be aware of. Lastly, this presentation will cover content SEO best practices.
Event info
Feb 25: InTech Marketing Conference, London
The Power of Influence in B2B
One of the most popular trends in B2B marketing is content marketing. But B2B companies are challenged to create a variety of engaging content on a consistent basis. This presentation will provide a framework for B2B marketers to scale quality content creation by partnering with internal and external influencers.
Takeaways:
1. How to identify, qualify and recruit influencers
2. A modular approach to co-created content
3. How to optimize, socialize and repurpose co-created content
Event info
March 8: Free Webinar
Content and Design: How the Right Process can Enhance Creativity
A delicate balance exists between process and creativity when it comes to corporate creativity. Some fall into the trap of disregarding all process with the hopes of stimulating ingenuity, but they quickly meet debilitating chaos that actually stifles creativity. Others insist on so much structure in the creative workflow that the experience feels like working on an assembly line.
What does an appropriate balance look like? How can a content marketer or a graphic designer use process to increase their creative potential?
Join us to discover how the right process can enhance creativity for content and design teams. Hear top marketers speak on:
1. Best practices for content planning
2. Simple process adjustments that boost efficiency
3. Methods for maintaining quality consistency
4. How to keep creativity and morale high
March 23: Free Webinar
Secrets of B2B Content Marketing Success with Influencers
I will be co-presenting with Hana Abaza from Uberflip on the hot topic of working with influencers to co-create content for B2B marketing.
According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.
Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time.
In this presentation on influencer and content marketing, you will learn the best practices, wins and misses of how B2B organizations have leveraged influencer content programs to attract and engage business buyers.
Key Takeaways include learning:
– How influencer content creates solutions for multiple audiences
– How to identify, qualify and recruit the right influencers
– How co-created, modular content is planned, collected, assembled and repurposed
– How to inspire co-creators to help amplify your content
– How to use the Attract, Engage, Convert model for influencer content performance optimization
– Best and worst practices when working with influencers on an ongoing basis
April 5-6: Clever Content 16 conference, Copenhagen
The Lucky 7: Key Content Marketing Trends for 2016
Are you gambling your business success with content marketing? The "shiny object” effect of content has worn off for most marketers and now it is time to for the "real" work to begin. Success with content as a means to attract, engage and convert new customers is less about a game of chance and more about working smart. This keynote presentation from Lee Odden will identify 7 key trends, brand examples and a framework you can use to win the content marketing game in 2016 and beyond.
Event info
April 17-19: Social Media Marketing World, San Diego
Influencer Marketing Playbook: How to Identify, Qualify and Recruit Effective Influencers
Are you winning the influencer marketing game? 84% of marketers are investing in influencer programs and some are seeing a 9:1 return, so why isn’t your influencer program a success? 61% can’t find “real” influencers and 56% can’t recruit them. Learn how to find and recruit the right influencers from Lee Odden, influencer marketing expert and CEO of TopRank Marketing. He’ll share the framework, tools, processes and recruiting tips you’ll need to make your next influencer marketing program a game winner.
Event info
If you're not lucky enough to live in Europe or the under the warm sun in San Diego or Scottsdale, no worries. There are multiple online events where you can connect and get a marketing smarts download. Just be sure to get registered soon to save your spot.
As I prep for this tsunami of speaking events, I am curious: what are some of your most pressing questions when it comes to content marketing, influencer marketing, social media or SEO? Who knows, if you ask a good one, I may use it (with attribution) in one of my presentations.
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8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016 | http://www.toprankblog.com
The post 8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016 appeared first on Online Marketing Blog - TopRank®.
Skype today updated all its apps with a basic, but much-requested, security improvement: Your IP address is now hidden from other Skype users by default. You can download the latest version of Skype's desktop and mobile apps now from skype.com/download.
Skype promises that starting with this update, and going forward for all future versions, it will hide your IP address from Skype users. "This measure will help prevent individuals from obtaining a Skype ID and resolving to an IP address," the Microsoft-owned company explained.
Because Skype users could see each other's IP addresses by default, if someone wanted to attack or harass you online, all they had to do was figure out your Skype name and follow one of the countless guides to get your IP address. Skype names aren't exactly difficult information to obtain, as people don't protect their usernames like they do passwords. Once a malicious party had your IP address, they could perform a denial-of-service (DDoS) attack, a common method for taking down a device by overloading it with requests.
This was particularly frustrating for Skype users playing games online, and doubly so for those trying to stream their gaming session. It wasn't a very common attack, but it was effective, and trolls used it when they wanted to take their abuse to the next level.
In fact, the issue was annoying enough that Skype users shared instructions on how to protect themselves. One such example is this detailed document from a gamer: "This is a guide on how to stop your Skype username resolved and your IP found."
While the problem didn't affect only gamers, they were the most frequently targeted group. This update helps all Skype users, but gaming enthusiasts will particularly appreciate the change. Indeed, while Skype didn't call out the group in the body of its announcement, it did give a nod in the headline: "To our gamers: IP will now be hidden by default in latest update."
In the first quarter of any new year, it’s standard practice to have a pow wow to define this year’s business goals. Think of it as a mini business plan for the year. The most unfortunate thing here is having a group of people sit around the table with blank stares, struggling to come up with ideas. This happens often and it’s essentially a total waste of everyone’s time – not to mention a morale degrader.Why should your business consider Apple Maps into it’s digital strategy? Every business wants to grow and in a nutshell, there are only two ways to increase your business: Increase your share of the pie Increase the size of the […]
Post from: Search Engine People SEO Blog
The Reasons To Add Apple Maps To Your Digital Strategy
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Written by Carolina Valdez-Ambia,
The post The Reasons To Add Apple Maps To Your Digital Strategy appeared first on Search Engine People Blog.
If you are contemplating a UX approach to your business, and you definitely should, then you need to read every word of this important post. There are a lot of myths and misconceptions about UX and the most important of […]
Post from: Search Engine People SEO Blog
11 Things You Need To Know To Talk About UX
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Written by Paul Manwaring, Outsprung
The post 11 Things You Need To Know To Talk About UX appeared first on Search Engine People Blog.
If you've paid a visit to Facebook recently, chances are you'll have seen people sharing images of a stick man called Bill.
The "Be like Bill" meme — which is basically a way for people to highlight everyday things that annoy them, both online and elsewhere — has swept through social media at an alarming rate in recent weeks.
It's not entirely clear where or when it originated, but the meme now has its own Facebook page. The first post was on Jan. 7, and the page already has over 1.3 million Likes. Read more...
