On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue […]
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What Is Time To First Byte, And How To Improve It
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Written by Jordan Kasteler, Jordan Kasteler
The post What Is Time To First Byte, And How To Improve It appeared first on Search Engine People Blog.
If you're an app marketer or developer, you already know the challenges of getting your app to rank in the app store. This can prove to be a challenge considering there are more than 4 million apps in the Android […]
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5 App Store Optimization Mistakes To Avoid
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Written by Shane Barker, Shane Barker
The post 5 App Store Optimization Mistakes To Avoid appeared first on Search Engine People Blog.
If you are one of 90 million and counting hoping for a morsel of Katy Perry's digital love, the wait can sometimes seem cold and lonely.
Lucky for you, she's launching a new chat bot to tap into her online fanbase.
Kik unleashed a Katy Perry bot with personality quizzes that will determine stuff like whether "Firework" or Roar" was about your soul. You can also win her new perfume, Mad Love, including a chance to score one of five bottles Perry signed with her own paws.
SEE ALSO: Katy Perry takes flight in 'Rise' video
Your new BFF bot's avatar is a cat named Maddie, naturally, for Mad Love. Read more...
More about Chatbot, Social Media, Kik, Watercooler, and Celebrity The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This […]
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Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)
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Written by Heba Hosny, Heba Hosny's Portfolio
The post Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4) appeared first on Search Engine People Blog.
In a global market, website visitors speak and communicate in multiple languages. It may be interesting to see how often your website visitors can read your content in their preferred language. You can do this by comparing the language of […]
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How To Use Browser Language & Analytics To Find New Markets
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Written by Mohamed Hedi Lassoued,
The post How To Use Browser Language & Analytics To Find New Markets appeared first on Search Engine People Blog.
Facebook is making its 360-degree videos more immersive and easier to navigate.
The social network introduced a new "guide" feature that allows users to highlight specific portions of the video before posting it. The feature launched alongside a bigger update to Facebook's publisher tools, which included a set of new features that allow page owners to see more detailed stats around how their readers are interacting with their video content.
The new guide feature for 360-degree videos, which you can see in action in the video below, is meant to make it easier for people viewing the clips to find the most interesting parts. Unlike viewing in a 360-degree video in a headset, watching the spherical clips on the web may be less intuitive for users. Read more...
More about Social Media, Facebok, Apps And Software, Tech, and Apps SoftwareThe majority of Pinterest users use the platform to buy stuff. That alone makes it a valuable marketing channel worth pursuing. The fact that it hasn't been saturated in the same manner as Facebook and Instagram makes it even more […]
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Written by Stephen Jeske, Viralwoot
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(Reuters) – As more and more sick patients are going online and using social media to search for answers about their health, it's raising a lot of thorny ethical questions for doctors.
“The internet and ready access to vast amounts of information are now permanent aspects of how we live our lives, including how we think about and deal with our health problems,” Dr. Chris Feudtner, director of medical ethics at the Children's Hospital of Philadelphia, said by email.
Social media in particular can affect how patients interact with doctors and what type of care they expect, Feudtner and colleagues write in an article about ethics in the journal Pediatrics.
“Clinicians should ask about what patients and families have read on the Internet, and then work through that information thoughtfully, as sometimes Internet information is not helpful and sometimes it is helpful,” Feudtner said. “Doing this takes time and effort, yet trust is built with time and effort.”
To explore the ethical challenges posed by patients' virtual lives, Feudtner and examined a fictional case blending elements of several recent real-life situations.
In this hypothetical case, the parents of a 10-year-old boy hospitalized with cancer started a blog. Doctors, nurses and other hospital staff were among the 1,000 subscribers to his blog.
A year after his hospital stay ended, the boy relapsed, and his parents launched an online petition seeking access to an experimental cancer treatment that was only available through clinical trials. No trials were accepting new patients.
The petition draws 60,000 supporters in just 48 hours, and news crews descend on the hospital.
Aside from the obvious pressure this puts on one team of clinicians at one hospital to help one very sick child, this situation raises broader ethical issues about how treatment decisions should be made.
Fairness issues arise because not all families have the same access to social media or skill at using online communities to advocate for the care they want to receive, doctors argue in the article.
Hospitals and other healthcare institutions need to have policies in place to handle situations when patients' social media posts go viral and take steps to respond proactively. Clinicians need to know they will be supported for providing appropriate care even when this clashes with what patients and families advocate for on social medial.
The case also serves as a reminder that doctors need to work with patients to keep the lines of communication open, said Dr. Robert Macauley, medical director of clinical ethics at the University of Vermont Medical Center.
“More and more often, patients are not only exploring potential treatment options on the Internet, but using web-based resources for determining diagnosis and prognosis,” Macauley, who wasn't involved in the ethics article, said by email.
Especially when doctors know there's a lot of inaccurate information online, they should be pro-active about asking patients and families what they've learned from the web, Macauley said.
“Open-ended questions designed to identify alternate (and potentially misleading) information that the patient has received-whether through the internet, social media, old-fashioned reading, or conversation with others-will help dispel misperceptions and ensure that both physician and patient are starting with the same set of facts,” Macauley added.
(By Lisa Rapaport)
Loving, supportive and wise. Indigenous fathers are all those things, and more.
That's the message of the hashtag #IndigenousDads, which has been trending on Australian Twitter in the wake of an offensive cartoon published Thursday in The Australian newspaper.
The images of Aboriginal Australian fathers are a powerful rejection of the picture created by cartoonist Bill Leak, who was immediately accused of being racist and indulging in stereotypes. Accusations that have been levelled at Leak before.
On the heels of the Don Dale revelations, where the severe mistreatment of young people in a largely Indigenous juvenile detention centre in Darwin were revealed to a horrified public, the cartoon implies parental neglect is to blame for their incarceration. Read more...
More about Social Media, Twitter, Indigenous Australians, Australia, and Watercooler