Dennis Champion

Lunes, Hulyo 13, 2015

31DBBB Day 14: Update a Key Page

Here we are, day 14 – two full weeks of tips to help you create the best blog possible, and plenty more to come!

Although this week we’ve covered social media, forums and groups, alerts, brainstorming, editorial calendars and even getting off your blog to find inspiration, we haven’t talked much about the static pages on your blog.

And that is what todays episode is all about!

Often these pages get left behind in the day-to-day grind of churning out fresh content. But think – how long has it been since they were updated? Are they full of old information? Do you have much of a schedule for updating them? I know that every time I check mine, there’s always something that needs changing.

In today’s show I run through a few types of pages you can make changes to and what you might need to change. There’s a lot to think about and plenty of tiny little items you should get in the habit of checking. I also touch on the need to update (and how) those posts you wrote years ago that still get high traffic – what can you do to bring them into 2015?

Click here to listen to day two of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

Originally at: Blog Tips at ProBlogger

31DBBB Day 14: Update a Key Page

The post 31DBBB Day 14: Update a Key Page appeared first on @ProBlogger.

Get Insights From Your Site Analytics

Having analytics is one thing; knowing how to interpret them is quite another. Here are a few ways that you can gather actionable insights from the SEO analytics that you pay for or gather from your free service. Data Points You can make certain conclusions from individual bits of data such as landing page traffic, […]

Post from: Search Engine People SEO Blog

Get Insights From Your Site Analytics

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Written by Lindsey Patterson,

The post Get Insights From Your Site Analytics appeared first on Search Engine People Blog.

Biyernes, Hulyo 10, 2015

Online Marketing News: Twitter Gets Googled, Meerkat Makes A Cameo, Facebook Floats

The Science Behind Buyer Personas

How to Create Buyer Personas [Infographic] – Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research. Check out this infographic to find out. MarketingProfs

Twitter Officially Launches Ads Companion For Mobile Campaign Management – New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps. Twitter

Facebook Gives Users More Control Over Their News Feeds – On Thursday, Facebook announced a set of features that will give each person more control over what he or she wants to see. In essence, you get to reprogram the algorithm. Facebook

TV Becomes Major Driver of Social Activity [Study] – A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant? ClickZ

STUDY: Facebook Video Ads Thrive; Twitter Advertisers Must Go Mobile – Social advertising and data company Kinetic Social, a Facebook Marketing Partner, offered a look at first-quarter-2015 ad performance on Facebook and Twitter. SocialTimes

Only 20% of Marketers Use Behavioural Triggers In Email Marketing: Report – Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity. See why you should be using it. Econsultancy

Twitter Sets Birthday Balloons As Bait To Reel In More Personal Data – Company adds profile design flourish to encourage people to share their birthdates. The information will be used to serve more relevant information, including advertising. Twitter

Facebook Becomes the Fastest Growing Global Media Company – Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia. ClickZ

Meerkat Introduces Cameo, a Way for Viewers to Interact With Stream — and Facebook Integration – Meerkat this week introduced a new feature that allows viewers to take over and contribute to a live feed on the app. Called Cameo, the feature allows the filmer to select a viewer to appear on screen for up to 60 seconds. Meerkat

Facebook Adds ‘Videos’ Tab to Page Insights: Track Metrics Across Custom Date Ranges – Facebook announced a useful new addition today that will help page owners measure the success of their videos across custom date ranges. Facebook

Facebook Changes How It Charges Brands for Clicks on Their Ads – Facebook is changing how it charges advertisers for click-based campaigns to make sure that, in return for their money, marketers are getting more than social currency. Ad Age

Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study] – Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed. Search Engine Land

Twitter Introduces Video App Ads, Bidding Based On Actions & Installs – A year after launching its app install ad feature, Twitter says advertisers are getting strong ROI from the program. Marketing Land

Facebook Introduces New “Floating” Video Player, Continues Push on Video Content – Facebook’s march towards online video dominance continues, with another new feature added into the mix to get users viewing more video content. This week, Facebook is testing a new video player option where users can detach a video from the News Feed and move it to your preferred viewing location within the browser window. Social Media Today

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: WSI

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Huwebes, Hulyo 9, 2015

Autoresponders: More Time of Delivery Options

You can be certain your subscribers are receiving your messages when you want them to thanks to more options to control the send times of our autoresponders.Related Articles

5 Tips for Managing Your PPC Accounts

Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on getting results for your clients? Today, I'd like to share several tips on managing your […]

Post from: Search Engine People SEO Blog

5 Tips for Managing Your PPC Accounts

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Written by Ryan Cruz, Linkedin profile

The post 5 Tips for Managing Your PPC Accounts appeared first on Search Engine People Blog.

What are your favorite memories of San Diego Comic-Con?

With more than 40 years of events under its belt, San Diego Comic-Con has left millions of people with a boatload of memories. There have been some huge moments at Comic-Con — from the very first time Star Wars footage was unveiled in the 1976 convention to when the Avengers cast was announced in 2010 — but everyone who's been there has their own favorite memories, both big and small.

Mashable asked Quora users about some of their favorite personal memories throughout the years. Here is one user's response:

Read Heather Wilde's answer to What are some favorite memories or moments from San Diego Comic Con? on Quora Read more...

More about Entertainment, Social Media, Celebrities, Comic Con, and Film

LinkedIn now has 1M publishers, with more than 130K posts per week

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Business-oriented social networking company LinkedIn today announced that it has more than 1 million publishers posting content to the site.

They’re posting more than 130,000 items each week, according to a blog post on the new metrics from LinkedIn executive editor Daniel Roth.

“About 45 percent of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc.,” Roth wrote. “The top content-demanding industries are tech, financial services and higher education. The average post now reaches professionals in 21 industries and 9 countries.”

LinkedIn introduced its publishing feature in 2012. The company had 364 million members in May.

VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.